Turn your website into the gateway to your organization’s content, services and processes
Organize content and services in a Web Portal connected to the rest of the Platform, and bring together in One-Stop Services the interactions that members, professionals and other audiences need to initiate with your organization.
The website is no longer simply a publishing channel: it becomes the point of access to training, conferences, working groups, projects, accreditations, registrations, enquiries, payments and other processes that continue through the Technical Secretariat and the Member Portal.
The public digital experience should connect information, services and the relationship with the organization
The Web Portal structures public information and knowledge. One-Stop Services turn that information into access to services and processes, maintaining continuity with internal operations and the private area.
Organize the web experience
Present content, areas, news and activities through a clear, easy-to-navigate architecture.
Centralize services
Bring the catalogue of digital services together in One-Stop Services and make them easier to discover.
Start online processes
Connect forms, registrations, applications and payments with the processes managed by the Technical Secretariat.
Provide support and continuity
Turn enquiries and issues into traceable requests across the website, administration and the Member Portal.
From finding information to completing a connected service
One-Stop Services allow a need identified through the Web Portal to become a structured interaction and continue through the relevant modules and responsible teams.
A public digital experience connected to services and operations
Essenzial’s implemented experience shows how content, navigation, services, payments and support can form part of the same architecture.
Build a clear gateway to the organization
The homepage can bring together identity, featured content, publications, the agenda and quick access to the organization’s main areas of activity and services.
- Responsive, easy-to-navigate experience.
- Featured content and news.
- Access to areas and lines of activity.
- Integration with services and the private area.
Organize content and services so each person can find the right path
Menus, search, thematic areas and hierarchical structures connect institutional information, knowledge and services without turning the portal into a collection of isolated pages.
- Navigation by areas and lines of activity.
- Search and direct access.
- Hierarchies and categorization.
- Two-way relationship between content and services.
Bring digital services together in a single point of access
The catalogue centralizes registrations, training, events, working groups, projects and grants, accreditations, certificates, enquiries and other services, making them easier to find and access.
- Single service catalogue.
- Classification by service line.
- Search and filtering.
- Connection to specialized modules.
Turn access to a service into a complete transaction
Services can include forms, profile-based rules, registration and electronic payment. The transaction continues into internal management and remains available to the user in their private area.
- Online forms and requests.
- Rules based on profile or role.
- Cart, checkout and payment gateway.
- Transaction records.
Route each enquiry to the team that can resolve it
Enquiries initiated through the website can flow into the administrative layer, where the Technical Secretariat manages tickets with type, status, priority and response across the responsible areas.
- Enquiries and issues.
- Statuses, types and priorities.
- Assignment to responsible areas.
- Traceability of responses.
The Web Portal makes the rest of the Platform’s processes visible
One-Stop Services do not replace specialized modules: they make their services discoverable and allow users to start processes that continue through those modules and the Technical Secretariat.
From a website that informs to a digital experience that understands, connects and activates processes
When content, services, profiles, forms and processes share the same architecture, it becomes possible to reduce friction in discovery, automate support tasks and use AI to help people find information or route a need towards the right service.
The intelligent evolution of M01 should strengthen its role as the Platform’s gateway, while keeping information, rules and responsible people in control of each process.
Web Portal & One-Stop Services
A quick overview of how the public digital experience connects content, digital services and organizational processes.
What does a person need to find, request or resolve when they arrive at your website?
We can assess your public digital experience, service catalogue and online processes and identify how to better connect content, One-Stop Services, the Technical Secretariat and the Member Portal.
