ESSENZIAL HORIZONTAL APPLICATIONS

Technology capabilities for organisations across any sector

Deploy CRM, ERP, eLearning, eCommerce, Web Portal or Customer Portal as standalone solutions, with the ability to integrate and evolve them as your processes and needs change.

Start with the capability you need. Integrate and evolve when it adds value.

CRM · RELATIONSHIPS AND COMMERCIAL ACTIVITY

Every customer relationship and interaction in one environment

Centralise information about customers, prospects, contacts and other stakeholder groups, coordinating marketing, sales, service and follow-up from a shared environment.

The CRM can operate independently or integrate with your website, eCommerce, ERP, portals and other applications to share information and automate processes.

01

Marketing and acquisition

Organise audiences, campaigns and activities to turn contacts and opportunities into manageable relationships.

  • Campaigns and target audiences
  • Leads, accounts and contacts
  • Segmentation and lists
  • Templates and communications
  • Web-to-Lead and external sources
02

Sales

Manage the commercial cycle and all activity associated with each opportunity.

  • Opportunities and stages
  • Sales methodology
  • Product and service portfolio
  • Quotes and proposals
  • Meetings, calls and tasks
03

Service and relationships

Maintain a shared view of each relationship and all interactions with every contact.

  • Cases, enquiries and incidents
  • Integrated email
  • Calendar and activities
  • Documents
  • History and traceability
04

Reporting and Management

Turn CRM activity into useful information for monitoring, analysis and management.

  • Dashboards and indicators
  • Sales funnel
  • Configurable reports
  • Data export
  • Roles, teams and territories
05

Workflows and BPM

Design and automate business processes that run through the CRM and can connect other applications.

  • Business rules and conditions
  • Automated actions
  • Configurable workflows
  • Graphical BPM process modeller
  • Integration with ERP, eCommerce and other systems

ERP · ADMINISTRATIVE AND FINANCIAL MANAGEMENT

Connected financial and operational management

Manage third parties, services, quotes, invoicing, collections and payments, projects, contracts, accounting and internal activity from a shared environment.

Ready to support compliance with Spain's Anti-Fraud Law and Verifactu, with SEPA for direct debits and payment files, and A3 integration to facilitate continuity across accounting processes.

01

Third parties

Centralise the information required to manage administrative relationships with customers, suppliers and other third parties.

  • Customers and suppliers
  • Contacts and relationships
  • Associated documentation
  • Calendar and communications
02

Services and quotes

Manage the pre-invoicing cycle and its relationship with products and services.

  • Products and services
  • Quotes
  • Orders
  • Accounting allocation
03

Financial management

Manage invoicing, collections and payments together with the banking and tax processes they require.

  • Customer and supplier invoicing
  • Collections and payments
  • Taxes
  • SEPA direct debits and payment files
  • Verifactu
04

Projects

Bring together the financial and operational dimensions of each project to improve monitoring and control.

  • Quotes and orders
  • Invoices and interventions
  • Documentation
  • Profit and loss
  • Tasks and Gantt charts
05

Contracts

Manage recurring services throughout their administrative and financial lifecycle.

  • Contracted services
  • Expiry dates
  • Payments
  • Documentation
  • Invoicing and monitoring
06

Accounting and A3

Connect operational management with accounting information and facilitate collaboration with external accountants and advisers.

  • Configurable Spanish General Accounting Plan
  • Subsidiary ledgers
  • Automatic journal entries
  • General ledger and balances
  • A3 export and integration
07

HR and interventions

Record internal activity and resources associated with service delivery.

  • Holidays and leave
  • Expenses
  • Interventions
  • Work reports
  • Time tracking
08

Administration

Complete day-to-day management with cross-functional productivity and information management tools.

  • Calendar
  • Documents
  • Mailings
  • Data import
  • Data export

eCOMMERCE · DIGITAL SALES AND TRANSACTIONS

Much more than an online store

The eCommerce capability can support everything from conventional product and service sales to subscription, membership, marketplace, booking, auction and point-of-sale models.

It can integrate with CRM, ERP, logistics, payment platforms and other systems, sharing information and automating processes through APIs, workflows and BPM.

01

eCommerce and online sales

Manage the complete digital sales and contracting cycle for products and services.

  • Product and service catalogue
  • Customers and offers
  • Cart and checkout
  • Orders and payments
  • Shipping and logistics
02

Subscriptions

Support recurring contracting and payment models throughout their entire lifecycle.

  • Recurring payments
  • Renewals
  • Failed-payment recovery
  • Free trials and initial fees
  • Plan changes and coupons
03

Marketplace

Extend eCommerce to operate with multiple vendors, providers and catalogues.

  • Vendor management
  • Own and third-party products
  • Profiles and approvals
  • Commissions
  • Orders, reports and payments
04

Memberships

Manage access to content, services or private areas through different membership levels.

  • Membership levels
  • Restricted access
  • Content and services
  • Recurring models
05

Bookings

Enable online booking of resources or services subject to availability and specific conditions.

  • Availability and occupancy
  • Dates and periods
  • Pricing and promotions
  • Referral commissions
  • Online booking
06

Auctions

Manage bidding and award processes connected directly to the final purchasing process.

  • Manual and automatic bidding
  • Starting and reserve prices
  • Buy-now options
  • Public or private auctions
  • Traceability and communications
07

Point of Sale

Connect physical and digital commercial activity within a shared management model.

  • Physical and online stores
  • Point-of-sale terminals
  • Shared products
  • Integrated stock control
08

Integration and automation

Connect eCommerce with the wider architecture and automate the exchange and processing of information.

  • CRM and ERP
  • REST API
  • Data transformation
  • BPM and workflows
  • Synchronisation and asynchronous queues
APPLIED EXPERIENCE

eCommerce integrated into real enterprise architectures

We have implemented eCommerce solutions connected to corporate systems, CRM, ERP, logistics and payment platforms, including high-demand scenarios and specific integration processes.

INDEPENDENT, BUT NOT ISOLATED

An application can solve a specific need without becoming another technology silo

Each Horizontal Application can be deployed independently. But it can also connect with the systems your organisation already uses, share information and participate in broader processes.

That is why every implementation is designed not only around what the application needs to solve today, but also around how it can integrate and evolve tomorrow.

TECHNOLOGY AS A SERVICE

Implementation, operation and evolution

The application is a technology capability. SaaS is how we can deliver it. The service can support its entire lifecycle.

Implementation

Configuration, adaptation, integration, migration and deployment of the solution.

Operation

Infrastructure, maintenance, support, security and the services required to keep the solution running.

Evolution

New capabilities, integrations, automation and AI as processes and organisational needs evolve.

INTELLIGENT EVOLUTION

From application to intelligent capability

An organisation can start simply with a CRM, an ERP or an eLearning platform. When the process requires it, that application can connect with other sources of information, automate tasks and incorporate Artificial Intelligence.

Evolution does not mean replacing what already works: it means adding capabilities where they create value.

Explore Intelligent Workflows →
01Application→ 02Integration→ 03Automation→ 04Intelligence

OPEN ARCHITECTURE

Proven technology, integration and access to your data

We work with established technologies and open ecosystems, selecting and configuring the right combination according to the requirements of each project.

The architecture is designed to facilitate integration, evolution and access to data, avoiding unnecessary dependencies and allowing each solution to coexist with the rest of the technology ecosystem.

IMPLEMENTATION APPROACH

Implementation designed for evolution

We start from the real need, configure the right capability and validate how it works before moving into production. The solution can then evolve alongside the organisation.

01Understand→ 02Configure→ 03Validate→ 04Implement→ 05Evolve

START WITH THE CAPABILITY YOU NEED

Tell us what you need to solve

We can implement an application independently or design it to integrate and evolve with the rest of your technology architecture.

Let’s talk!

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+34 618 55 44 93
C/ Luis Buñuel, 2 - Edificio EGEDA
Ciudad de la Imagen
28223 Pozuelo de Alarcón - Madrid

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