{"id":17099,"date":"2019-01-17T08:42:49","date_gmt":"2019-01-17T06:42:49","guid":{"rendered":"https:\/\/www.essenzial.com\/?post_type=product&#038;p=17099"},"modified":"2026-05-04T09:51:06","modified_gmt":"2026-05-04T07:51:06","slug":"digital-capture","status":"publish","type":"solucion","link":"https:\/\/www.essenzial.com\/en\/solution\/digital-services\/digital-capture","title":{"rendered":"Capture in the process of Digital Transformation of your Company"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row el_class=&#8221;fetchprio&#8221; css=&#8221;.vc_custom_1707654754636{background-color: #489dd6 !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243;][vc_raw_html css=&#8221;&#8221; el_class=&#8221;Cabecera_Pagina_con_texto&#8221;]JTNDaDIlM0UlM0NzcGFuJTIwY2xhc3MlM0QlMjJyZXNhbHRhciUyMGF6dWwlMjIlM0VEaWdpdGFsJTNDJTJGc3BhbiUzRSUyMENhcHR1cmUlM0MlMkZoMiUzRSUwQSUzQ3AlM0VUYWtpbmclMjB0aGUlMjBpbml0aWF0aXZlJTIwaW4lMjB0aGUlMjBsZWFkJTIwZ2VuZXJhdGlvbiUyMHByb2Nlc3MuJTNDJTJGcCUzRQ==[\/vc_raw_html][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; gap=&#8221;25&#8243; css=&#8221;.vc_custom_1682674389242{margin-bottom: 20px !important;}&#8221; el_id=&#8221;mapa-areas5&#8243;][vc_column_inner el_class=&#8221;mapa-areas5&#8243; width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_col-xs-6&#8243;]<div class=\"aio-icon-component   ps2id mapa-areas5 style_1\"><a class=\"aio-icon-box-link\" href=\"\/en\/solution\/digital-services\/digital-attraction\" ><div id=\"Info-box-wrap-6490\" class=\"aio-icon-box default-icon\" style=\"\"  ><div class=\"aio-icon-default\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"display:inline-block;\">\n\t<i class=\"Defaults-signal\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-6490 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Organic Traffic<\/h3><\/div> <!-- header --><\/div> <!-- aio-icon-box --><\/a><\/div> <!-- aio-icon-component -->[\/vc_column_inner][vc_column_inner el_class=&#8221;mapa-areas5&#8243; width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_col-xs-6&#8243;]<div class=\"aio-icon-component   ps2id mapa-areas5 style_1\"><a class=\"aio-icon-box-link\" href=\"\/en\/solution\/digital-services\/digital-capture\" ><div id=\"Info-box-wrap-8233\" class=\"aio-icon-box default-icon\" style=\"\"  ><div class=\"aio-icon-default\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"display:inline-block;\">\n\t<i class=\"Defaults-rss\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-8233 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Paid Traffic<\/h3><\/div> <!-- header --><\/div> <!-- aio-icon-box --><\/a><\/div> <!-- aio-icon-component -->[\/vc_column_inner][vc_column_inner el_class=&#8221;mapa-areas5&#8243; width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_col-xs-6&#8243;]<div class=\"aio-icon-component   ps2id mapa-areas5 style_1\"><a class=\"aio-icon-box-link\" href=\"\/en\/solution\/digital-services\/digital-capture\" ><div id=\"Info-box-wrap-6167\" class=\"aio-icon-box default-icon\" style=\"\"  ><div class=\"aio-icon-default\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"display:inline-block;\">\n\t<i class=\"Defaults-crosshairs\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-6167 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Campaigns<\/h3><\/div> <!-- header --><\/div> <!-- aio-icon-box --><\/a><\/div> <!-- aio-icon-component -->[\/vc_column_inner][vc_column_inner el_class=&#8221;mapa-areas5&#8243; width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_col-xs-6&#8243;]<div class=\"aio-icon-component   ps2id mapa-areas5 style_1\"><a class=\"aio-icon-box-link\" href=\"\/en\/solution\/digital-services\/digital-conversion-and-analysis\" ><div id=\"Info-box-wrap-2011\" class=\"aio-icon-box default-icon\" style=\"\"  ><div class=\"aio-icon-default\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"display:inline-block;\">\n\t<i class=\"Defaults-thumbs-o-up\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-2011 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Conversion<\/h3><\/div> <!-- header --><\/div> <!-- aio-icon-box --><\/a><\/div> <!-- aio-icon-component -->[\/vc_column_inner][vc_column_inner el_class=&#8221;mapa-areas5&#8243; width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_col-xs-6&#8243;]<div class=\"aio-icon-component   ps2id mapa-areas5 style_1\"><a class=\"aio-icon-box-link\" href=\"\/en\/solution\/digital-services\/digital-conversion-and-analysis\" ><div id=\"Info-box-wrap-4258\" class=\"aio-icon-box default-icon\" style=\"\"  ><div class=\"aio-icon-default\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"display:inline-block;\">\n\t<i class=\"Defaults-trophy\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-4258 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Closing Sales<\/h3><\/div> <!-- header --><\/div> <!-- aio-icon-box --><\/a><\/div> <!-- aio-icon-component -->[\/vc_column_inner][vc_column_inner el_class=&#8221;mapa-areas5&#8243; width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-2 vc_col-md-2 vc_col-xs-6&#8243;]<div class=\"aio-icon-component   ps2id mapa-areas5 style_1\"><a class=\"aio-icon-box-link\" href=\"\/en\/solution\/digital-services\/digital-conversion-and-analysis#kpis\" ><div id=\"Info-box-wrap-3348\" class=\"aio-icon-box default-icon\" style=\"\"  ><div class=\"aio-icon-default\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"display:inline-block;\">\n\t<i class=\"Defaults-dashboard tachometer\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-3348 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Digital Analysis<\/h3><\/div> <!-- header --><\/div> <!-- aio-icon-box --><\/a><\/div> <!-- aio-icon-component -->[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=&#8221;historias-de-exito&#8221; css=&#8221;.vc_custom_1683796710532{margin-bottom: 50px !important;}&#8221;][vc_column]<style type=\"text\/css\">.vc_custom_1777548610787{margin-top: 20px !important;}<\/style>[vc_row][vc_column el_class=\"invertir-color-logos\"][vc_empty_space height=\"20px\"][vc_column_text css=\"\" el_class=\"text-center\"]\r\n<h2 style=\"text-transform: none; margin-top: 0; text-align: center; color: #212529;\">These organizations already trust Essenzial<\/h2>\r\n[\/vc_column_text]<div id=\"ult-carousel-29788373876a1ac91070149\" class=\"ult-carousel-wrapper  vc_custom_1777548610787  ult_horizontal\" data-gutter=\"15\" data-rtl=\"false\" ><div class=\"ult-carousel-28771045346a1ac91070120 \" ><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><div class=\"aio-icon-component    style_1\"><div id=\"Info-box-wrap-3337\" class=\"aio-icon-box top-icon\" style=\"\"  ><div class=\"aio-icon-top\"><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.essenzial.com\/wp-content\/uploads\/logo-cei-vertical-200x200-blanco.png\"\/>\n<\/div><\/div><\/div><\/div><\/div><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component --><\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><div class=\"aio-icon-component    style_1\"><div id=\"Info-box-wrap-5545\" class=\"aio-icon-box top-icon\" style=\"\"  ><div class=\"aio-icon-top\"><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"Neumomadrid\" src=\"https:\/\/www.essenzial.com\/wp-content\/uploads\/neumomadrid-logo-1.png\"\/>\n<\/div><\/div><\/div><\/div><\/div><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component --><\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><div class=\"aio-icon-component    style_1\"><div id=\"Info-box-wrap-1133\" class=\"aio-icon-box top-icon\" style=\"\"  ><div class=\"aio-icon-top\"><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"Asociaci\u00f3n Espa\u00f1ola Contra el C\u00e1ncer\" src=\"https:\/\/www.essenzial.com\/wp-content\/uploads\/aecc-logo-2.png\"\/>\n<\/div><\/div><\/div><\/div><\/div><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component --><\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><div class=\"aio-icon-component    style_1\"><div id=\"Info-box-wrap-6922\" class=\"aio-icon-box top-icon\" style=\"\"  ><div class=\"aio-icon-top\"><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"Adelgar\" src=\"https:\/\/www.essenzial.com\/wp-content\/uploads\/adelgar-logo.png\"\/>\n<\/div><\/div><\/div><\/div><\/div><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component --><\/div><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><div class=\"aio-icon-component    style_1\"><div id=\"Info-box-wrap-9080\" class=\"aio-icon-box top-icon\" style=\"\"  ><div class=\"aio-icon-top\"><div class=\"ult-item-wrap\" data-animation=\"animated no-animation\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"PHS Serkonten\" src=\"https:\/\/www.essenzial.com\/wp-content\/uploads\/phs-logo.png\"\/>\n<\/div><\/div><\/div><\/div><\/div><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component --><\/div><div class=\"ult-item-wrap\" 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style=&#8221;modern&#8221; shape=&#8221;square&#8221; color=&#8221;white&#8221; spacing=&#8221;&#8221; gap=&#8221;1&#8243; controls_size=&#8221;md&#8221; active_section=&#8221;1&#8243; css_animation=&#8221;none&#8221; el_class=&#8221;tour_1&#8243;][vc_tta_section title=&#8221;SEM Google Adwords&#8221; tab_id=&#8221;tab-sem1&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-69016a1ac910722d6\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-69016a1ac910722d6 uvc-2996 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-69016a1ac910722d6 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:17px;\",\"line-height\":\"desktop:23px;\"}'  style=\"font-weight:normal;\">\r\n<ul>\r\n \t<li>Organize campaigns and online ad groups in a simple way.<\/li>\r\n \t<li>Define campaigns with focus on geographic targeting.<\/li>\r\n \t<li>Create several ad groups per campaign. The more relevant they are, the better CTR they will have, and the higher quality score they will be assigned, appearing in the first positions of results at a lower CPC cost.<\/li>\r\n \t<li>Use the keyword planner, based on the number of searches, bid bids and the level of competition.<\/li>\r\n<\/ul>\r\n<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-9986a1ac91072322\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-9986a1ac91072322 uvc-1921 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-9986a1ac91072322 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:17px;\",\"line-height\":\"desktop:23px;\"}'  style=\"font-weight:normal;\">\r\n<ul>\r\n \t<li>Define the bidding strategy and establish the daily budget.<\/li>\r\n \t<li>Take advantage of ad scheduling to improve your position in time slots of interest to the business, reducing costs with low conversions, controlling the percentage and maximum CPC to pay per day\/hour.<\/li>\r\n \t<li>Compare keywords with Google Trends to know your search traffic.<\/li>\r\n \t<li>Add negative keywords and configure match types to generate a higher number of ad impressions.<\/li>\r\n<\/ul>\r\n<\/div><\/div>[\/vc_column_inner][\/vc_row_inner]<div id=\"ultimate-heading-68366a1ac91072364\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-68366a1ac91072364 uvc-5872 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-68366a1ac91072364 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:17px;\",\"line-height\":\"desktop:23px;\"}'  style=\"font-weight:normal;\">\r\n<p style=\"text-align: center; padding: 0; margin: 0;\">CTR: number of clicks a link gets in relation to its number of impressions.<\/p>\r\n<p style=\"text-align: center; padding: 0; margin: 0 0 10px 0;\">CPC: cost per click.<\/p>\r\n<\/div><\/div>[\/vc_tta_section][vc_tta_section title=&#8221;SEM Google Adwords Avanzado&#8221; tab_id=&#8221;tab-sem2&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-2826a1ac910723a3\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-2826a1ac910723a3 uvc-61 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-2826a1ac910723a3 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:17px;\",\"line-height\":\"desktop:23px;\"}'  style=\"font-weight:normal;\">\r\n<ul>\r\n \t<li>Eliminate or stop the keywords with the lowest CTRs so that it does not affect our quality score.<\/li>\r\n \t<li>Set up several ads for each ad group, using equal ad rotation to see which ad group delivers the best results and make the appropriate decisions.<\/li>\r\n \t<li>Write creative copy for ads to increase conversion, and use extensions to enrich them: location, site links or specific landing pages, phone, reviews and featured text.<\/li>\r\n<\/ul>\r\n<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-78656a1ac910723e1\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-78656a1ac910723e1 uvc-9875 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-78656a1ac910723e1 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:17px;\",\"line-height\":\"desktop:23px;\"}'  style=\"font-weight:normal;\">\r\n<ul>\r\n \t<li>Link Google Adwords with Google Analytics, to track and improve conversions.<\/li>\r\n \t<li>Create landing pages related to the ad, with good loading time and responsive design.<\/li>\r\n \t<li>Set up Remarketing lists, to reach users from previous visits, presenting them with relevant ads when they are browsing other websites or performing similar searches.<\/li>\r\n \t<li>Optimize ad placement, conversion lift, and CPC bidding to improve CTRs.<\/li>\r\n<\/ul>\r\n<\/div><\/div>[\/vc_column_inner][\/vc_row_inner]<div id=\"ultimate-heading-67016a1ac9107241e\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-67016a1ac9107241e uvc-9728 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-67016a1ac9107241e .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:17px;\",\"line-height\":\"desktop:23px;\"}'  style=\"font-weight:normal;\">\r\n<p style=\"text-align: center; padding: 0; margin: 0;\">CTR: number of clicks a link gets in relation to its number of impressions.<\/p>\r\n<p style=\"text-align: center; padding: 0; margin: 0 0 10px 0;\">CPC: cost per click.<\/p>\r\n<\/div><\/div>[\/vc_tta_section][vc_tta_section title=&#8221;SEM Social Media Ads.&#8221; tab_id=&#8221;tab-social-media&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-73396a1ac9107245a\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-73396a1ac9107245a uvc-4985 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-73396a1ac9107245a .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:17px;\",\"line-height\":\"desktop:23px;\"}'  style=\"font-weight:normal;\">\r\n<ul>\r\n \t<li>Define and launch pay-per-click campaigns on Linkedin Ads.<\/li>\r\n \t<li>In addition to communicating online with users, as a real communication channel, you can promote your products and services, sharing your main references and use cases.<\/li>\r\n \t<li>Share customer testimonials. Make videos of your production process.<\/li>\r\n \t<li>Create webinars to present a demo and explain its advantages and benefits.<\/li>\r\n<\/ul>\r\n<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-74606a1ac91072495\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-74606a1ac91072495 uvc-7592 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-74606a1ac91072495 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:17px;\",\"line-height\":\"desktop:23px;\"}'  style=\"font-weight:normal;\">\r\n<ul>\r\n \t<li>Share training pills and snippets from your newsletters.<\/li>\r\n \t<li>Create your organization&#8217;s Social Media pages, and link them to your site.<\/li>\r\n \t<li>Integration with your business blog or newsroom. The valuable information you generate through articles on different topics or news will be the best way to attract traffic to your website.<\/li>\r\n<\/ul>\r\n<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Search for Influencers&#8221; tab_id=&#8221;search-for-influencers&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-82236a1ac910724d6\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-82236a1ac910724d6 uvc-5440 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-82236a1ac910724d6 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:17px;\",\"line-height\":\"desktop:23px;\"}'  style=\"font-weight:normal;\">\r\n<ul>\r\n \t<li>Locating Influencers, identifying the ability to mobilize opinions and\/or create them by talking about a topic.<\/li>\r\n \t<li>Identification of the potential audience of an influencer.<\/li>\r\n \t<li>Study of the Influencer&#8217;s level of involvement (product or service launch, brand, promotion of actions, events, crisis management).<\/li>\r\n<\/ul>\r\n<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;18407&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Community Management&#8221; tab_id=&#8221;community-management&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-67616a1ac91072511\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-67616a1ac91072511 uvc-7480 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-67616a1ac91072511 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:17px;\",\"line-height\":\"desktop:23px;\"}'  style=\"font-weight:normal;\">\r\n<ul>\r\n \t<li>Planning of Community Manager (CM) activities. Management of the associated budget.<\/li>\r\n \t<li>Management and publication of the Blog \/ Press Room. Copywriting.<\/li>\r\n \t<li>Social Media &#8211; Twitter, Facebook, LinkedIn, Youtube and Instagram for companies: strategies, management tools, monitoring and measurement.<\/li>\r\n \t<li>CM intervention in an updated SEO.<\/li>\r\n<\/ul>\r\n<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-91636a1ac9107254b\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-91636a1ac9107254b uvc-848 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-91636a1ac9107254b .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:17px;\",\"line-height\":\"desktop:23px;\"}'  style=\"font-weight:normal;\">\r\n<ul>\r\n \t<li>Intervention of the CM in the measurement of results and web analytics with Google Analytics.<\/li>\r\n \t<li>CM intervention in SEM campaigns (Google Adwords, display, remarketing, Facebook &amp; Twitter Ads).<\/li>\r\n \t<li>CM intervention in eMail Marketing, automation strategies and online reputation management.<\/li>\r\n \t<li>Scorecard for the CM: KPI&#8217;s and Reports.<\/li>\r\n<\/ul>\r\n<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_tour][\/vc_column][\/vc_row][vc_row bg_type=&#8221;bg_color&#8221; bg_override=&#8221;full&#8221; css=&#8221;.vc_custom_1709574257027{margin-top: 0px !important;margin-bottom: 40px !important;padding-top: 20px !important;padding-bottom: 40px !important;}&#8221; el_class=&#8221;landing-essenzial&#8221; bg_color_value=&#8221;#f3faff&#8221; el_id=&#8221;rutas-digitales&#8221;][vc_column][vc_column_text el_class=&#8221;text-center&#8221;]\r\n<h2 style=\"text-transform: none; margin-top: 0; text-align: center;\"><strong>Learn about our Digital Paths<\/strong><\/h2>\r\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1756131994206{margin-bottom: 0px !important;}&#8221; el_class=&#8221;text-center&#8221;]<a class=\"ps2id\" style=\"margin-top: 30px;\" href=\"\/en\/solution\/consulting-services\/methodology-and-digital-paths\"><button class=\"boton-blanco\">Online Digital Method<\/button><\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1709574196680{margin-bottom: 0px !important;padding-top: 20px !important;padding-bottom: 60px !important;}&#8221; el_id=&#8221;campaigns&#8221; el_class=&#8221;tour_2 razones-oportunidades&#8221;][vc_column][vc_tta_tour style=&#8221;modern&#8221; shape=&#8221;square&#8221; color=&#8221;white&#8221; spacing=&#8221;&#8221; gap=&#8221;1&#8243; controls_size=&#8221;md&#8221; active_section=&#8221;1&#8243; css_animation=&#8221;none&#8221; el_class=&#8221;tour_1&#8243;][vc_tta_section title=&#8221;Creation and enrichment of Target Audience Lists&#8221; tab_id=&#8221;1709574153039-0165f471-2767&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-93036a1ac91072585\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-93036a1ac91072585 uvc-1933 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-93036a1ac91072585 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:17px;\",\"line-height\":\"desktop:23px;\"}'  style=\"font-weight:normal;\">\r\n<ul>\r\n \t<li>Study the characteristics of your products and services, and their seasonality.<\/li>\r\n \t<li>Analyze the audience you want to attract and the most frequent audience that visits your website.<\/li>\r\n \t<li>Make different profiles of the customers of your business in the offline world, to make typologies of online target audience.<\/li>\r\n \t<li>Review the main Influencers of your potential customers, and study the impact they have on them.<\/li>\r\n \t<li>Decide the budget for online communication and gather the necessary technical means.<\/li>\r\n<\/ul>\r\n<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-44846a1ac910725c2\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-44846a1ac910725c2 uvc-9704 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-44846a1ac910725c2 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:17px;\",\"line-height\":\"desktop:23px;\"}'  style=\"font-weight:normal;\">\r\n<ul>\r\n \t<li>Identify the demographic and geographic characteristics of the different target groups for your business (race, gender, age, education, family situation, income, health, mobility, means of transportation, distance, time, etc.).<\/li>\r\n \t<li>Analyze by groups the most frequent needs or problems, if they have access to the Internet and what is their technological experience, use of social networks or online press.<\/li>\r\n \t<li>Keyword research for the different target groups.<\/li>\r\n<\/ul>\r\n<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;eMailing Online Marketing Campaigns&#8221; tab_id=&#8221;1709574153167-811e92d3-204b&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-83146a1ac910725fc\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-83146a1ac910725fc uvc-8989 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-83146a1ac910725fc .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:17px;\",\"line-height\":\"desktop:23px;\"}'  style=\"font-weight:normal;\">\r\n<ul>\r\n \t<li>Create eMailing campaigns, identifying appropriate titles and content.<\/li>\r\n \t<li>Creation of impactful email templates, with care in the use of images, including social buttons, and company data in the footer.<\/li>\r\n \t<li>Inclusion of unsubscribe link and compliance with the new RGPD regulations.<\/li>\r\n \t<li>Planning waves of the eMailing campaign.<\/li>\r\n \t<li>Establish initial conversion measurement links for landing page opening.<\/li>\r\n \t<li>Measurement of results (mails sent, opened, answered).<\/li>\r\n<\/ul>\r\n<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;18240&#8243; 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Make the Newsletter responsive design.<\/li>\r\n \t<li>Measuring results \/ conversion, distinguishing new deal capture and customer loyalty. 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text-shadow: none;\">Start your Free Trial<\/h2>\r\n[\/vc_column_text][vc_raw_html css=\".vc_custom_1709454903317{margin-bottom: 0px !important;}\"]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjY0JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIyZmFsc2UlMjIlMjBhamF4JTNEJTIydHJ1ZSUyMiUyMGZpZWxkX3ZhbHVlcyUzRCUyMlNvbGljaXR1ZCUzRENPTlRBQ1RBUiUyNlRhYmxhJTNETEVBRCUyNkZhc2UlM0RJbmljaW8lMjIlNUQ=[\/vc_raw_html][\/vc_column][vc_column css=\".vc_custom_1744797198116{margin-top: 20px !important;}\" el_class=\"columna_izq\" offset=\"vc_col-lg-6 vc_col-md-4\"]<div class=\"ult-spacer spacer-6a1ac91072955\" data-id=\"6a1ac91072955\" data-height=\"100\" data-height-mobile=\"0\" data-height-tab=\"50\" data-height-tab-portrait=\"0\" data-height-mobile-landscape=\"0\" style=\"clear:both;display:block;\"><\/div><div class=\"aio-icon-component   info_bloques style_1\"><div id=\"Info-box-wrap-3210\" class=\"aio-icon-box default-icon\" style=\"\"  ><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-3210 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">\r\n<ul>\r\n \t<li class=\"texto_bloque\" style=\"text-align: left;\">Leave us a message and schedule an <span class=\"resaltar negro\">Appointment<\/span>.<\/li>\r\n \t<li class=\"texto_bloque\" style=\"text-align: left;\">View our <span class=\"resaltar negro\">free demos<\/span> and learn more.<\/li>\r\n \t<li class=\"texto_bloque\" style=\"text-align: left;\">Essenzial helps generate <span class=\"resaltar negro\">more business<\/span> in your organization.<\/li>\r\n<\/ul>\r\n<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column][\/vc_row][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"Would you like to count on consultants specialized in Digital Strategy? 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