{"id":20149,"date":"2021-01-15T08:23:56","date_gmt":"2021-01-15T06:23:56","guid":{"rendered":"https:\/\/www.essenzial.com\/?post_type=reto-digital&#038;p=20149"},"modified":"2021-01-15T09:12:04","modified_gmt":"2021-01-15T07:12:04","slug":"incorporates-questionnaires-to-speed-up-the-qualification-of-leads","status":"publish","type":"reto-digital","link":"https:\/\/www.essenzial.com\/en\/reto-digital\/incorporates-questionnaires-to-speed-up-the-qualification-of-leads","title":{"rendered":"Incorporates questionnaires to speed up the qualification of leads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Indice<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.essenzial.com\/en\/reto-digital\/incorporates-questionnaires-to-speed-up-the-qualification-of-leads\/#Qualifying_your_leads_is_very_important\" >Qualifying your leads is very important<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.essenzial.com\/en\/reto-digital\/incorporates-questionnaires-to-speed-up-the-qualification-of-leads\/#Questionnaires_are_one_of_the_best_options_to_qualify_leads\" >Questionnaires are one of the best options to qualify leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.essenzial.com\/en\/reto-digital\/incorporates-questionnaires-to-speed-up-the-qualification-of-leads\/#The_questions_that_the_forms_should_include_are_the_following\" >The questions that the forms should include are the following:<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"wpb-content-wrapper\">[vc_row gap=&#8221;35&#8243;][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243;]<div class=\"aio-icon-component   info_rutas style_1\"><div id=\"Info-box-wrap-9244\" class=\"aio-icon-box default-icon\" style=\"\"  ><div class=\"aio-icon-default\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon circle \"  style=\"color:#ffffff;background:#0473aa;font-size:24px;display:inline-block;\">\n\t<i class=\"Defaults-list-alt\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-9244 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"\"}'  style=\"font-weight:bold;color:#0473aa;\"><span class=\"ez-toc-section\" id=\"Qualifying_your_leads_is_very_important\"><\/span>Qualifying your leads is very important<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-9244 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">Each time a lead appears, the less time it takes to calibrate it, to know if it is a real opportunity or not, the more time you will have to focus on the sale (or the less time you will waste trying, if the answer is negative).<\/p>\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">Most companies incorporate a &#8220;landing page&#8221; into their portal, which is the page that visitors come to from an advertising campaign or from an advertisement. This page requires a great effort in its preparation to retain and interest these visitors, transforming them from mere curious people into potential buyers.<\/p>\r\n<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243;][vc_single_image image=&#8221;18232&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1552725275096{margin-top: 40px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243; el_class=&#8221;columna_izq&#8221;]<div class=\"aio-icon-component   info_rutas style_1\"><div id=\"Info-box-wrap-8551\" class=\"aio-icon-box default-icon\" style=\"\"  ><div class=\"aio-icon-default\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon circle \"  style=\"color:#ffffff;background:#0473aa;font-size:24px;display:inline-block;\">\n\t<i class=\"Defaults-user\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-8551 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"\"}'  style=\"font-weight:bold;color:#0473aa;\"><span class=\"ez-toc-section\" id=\"Questionnaires_are_one_of_the_best_options_to_qualify_leads\"><\/span>Questionnaires are one of the best options to qualify leads<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-8551 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">To obtain valuable information about a lead and thus be able to properly qualify it, the best option is to prepare questionnaires and add them to your website.<\/p>\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">It is important to properly select the questions in the questionnaires. You have to include generic and standard questions, which everyone uses, but you also have to try to customize them, at least in the details, so that they are really useful.<\/p>\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">The most used questionnaires for qualifying leads are the BANT, whose name comes from the English words Budget, Authority, Need and Time, which indicate the key questions that we must formulate in them.<\/p>\r\n<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243; el_class=&#8221;columna_der&#8221;][vc_single_image image=&#8221;18234&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;imagen2&#8243;][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1552725275096{margin-top: 40px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243;]<div class=\"aio-icon-component   info_rutas style_1\"><div id=\"Info-box-wrap-8568\" class=\"aio-icon-box default-icon\" style=\"\"  ><div class=\"aio-icon-default\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon circle \"  style=\"color:#ffffff;background:#0473aa;font-size:24px;display:inline-block;\">\n\t<i class=\"Defaults-list-alt\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-8568 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"\"}'  style=\"font-weight:bold;color:#0473aa;\"><span class=\"ez-toc-section\" id=\"The_questions_that_the_forms_should_include_are_the_following\"><\/span>The questions that the forms should include are the following:<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-8568 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">\r\n<p class=\"texto_ruta\" style=\"text-align: left;\"><span style=\"text-decoration: underline;\">Is there a Need? <\/span> Does the company really need to purchase our product or service? What happens if you don&#8217;t?<\/p>\r\n<p class=\"texto_ruta\" style=\"text-align: left;\"><span style=\"text-decoration: underline;\">Is there a budget? <\/span> Does the company have the necessary amount for the acquisition? Is there an alternative use for that money that is more important or more urgent?<\/p>\r\n<p class=\"texto_ruta\" style=\"text-align: left;\"><span style=\"text-decoration: underline;\">Is our interlocutor the person who can buy?<\/span> Are we talking to the right person within the company? Do you really have the authority to buy? Don&#8217;t you need the approval of someone of higher rank?<\/p>\r\n<p class=\"texto_ruta\" style=\"text-align: left;\"><span style=\"text-decoration: underline;\">Is now the right moment? <\/span> Are all the circumstances present for the purchase to take place? Why hasn&#8217;t it been done before? Why can&#8217;t you buy it tomorrow, or next year?<\/p>\r\n<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243;][vc_single_image image=&#8221;18236&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"It incorporates the questionnaires that allow you to obtain valuable information (BANT Questionnaires: Budget, Authority, Need, Time). Is There a Need? Is there a budget? Is our interlocutor the person who can buy? Is now the time?","protected":false},"author":1,"featured_media":18232,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"areas":[454,457],"destacado":[],"class_list":["post-20149","reto-digital","type-reto-digital","status-publish","format-standard","has-post-thumbnail","hentry","areas-dynamic-selling","areas-qualify-your-leads-in-less-time"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/reto-digital\/20149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/reto-digital"}],"about":[{"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/types\/reto-digital"}],"author":[{"embeddable":true,"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/reto-digital\/20149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/media\/18232"}],"wp:attachment":[{"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/media?parent=20149"}],"wp:term":[{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/areas?post=20149"},{"taxonomy":"destacado","embeddable":true,"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/destacado?post=20149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}