{"id":20120,"date":"2021-01-14T15:50:16","date_gmt":"2021-01-14T13:50:16","guid":{"rendered":"https:\/\/www.essenzial.com\/?post_type=reto-digital&#038;p=20120"},"modified":"2022-08-26T09:53:32","modified_gmt":"2022-08-26T07:53:32","slug":"make-the-digital-image-of-your-company-coherent","status":"publish","type":"reto-digital","link":"https:\/\/www.essenzial.com\/en\/reto-digital\/make-the-digital-image-of-your-company-coherent","title":{"rendered":"Make the digital image of your company coherent."},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Indice<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.essenzial.com\/en\/reto-digital\/make-the-digital-image-of-your-company-coherent\/#Discover_and_analyze_all_the_fingerprints_of_your_company_the_elements_that_already_exist_on_the_internet\" >Discover and analyze all the fingerprints of your company, the elements that already exist on the internet.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.essenzial.com\/en\/reto-digital\/make-the-digital-image-of-your-company-coherent\/#Analyze_all_the_elements_of_the_internet_that_are_related\" >Analyze all the elements of the internet that are related.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.essenzial.com\/en\/reto-digital\/make-the-digital-image-of-your-company-coherent\/#Integrate_them_so_that_the_digital_image_of_your_company_is_coherent\" >Integrate them, so that the digital image of your company is coherent.<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"wpb-content-wrapper\">[vc_row gap=&#8221;35&#8243;][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243;]<div class=\"aio-icon-component   info_rutas style_1\"><div id=\"Info-box-wrap-5028\" class=\"aio-icon-box default-icon\" style=\"\"  ><div class=\"aio-icon-default\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon circle \"  style=\"color:#ffffff;background:#0473aa;font-size:24px;display:inline-block;\">\n\t<i class=\"Defaults-share-alt\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-5028 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"\"}'  style=\"font-weight:bold;color:#0473aa;\"><span class=\"ez-toc-section\" id=\"Discover_and_analyze_all_the_fingerprints_of_your_company_the_elements_that_already_exist_on_the_internet\"><\/span>Discover and analyze all the fingerprints of your company, the elements that already exist on the internet.<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-5028 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">You must investigate all the elements that already exist on the internet about your company and about your products and services: Website, Online Store, Presence in Social Networks, Appearance in external web pages, etc. Make a catalog of all these footprints.<\/p>\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">These elements today make up the digital identity of your company, your starting point. You must contrast this existing identity with the corporate image that you want to have (or with which you think you should have), detailing all the points where you see that they are already aligned, as well as those where you see discrepancies.<\/p>\r\n<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243;][vc_single_image image=&#8221;18198&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1552725275096{margin-top: 40px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243; el_class=&#8221;columna_izq&#8221;]<div class=\"aio-icon-component   info_rutas style_1\"><div id=\"Info-box-wrap-9297\" class=\"aio-icon-box default-icon\" style=\"\"  ><div class=\"aio-icon-default\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon circle \"  style=\"color:#ffffff;background:#0473aa;font-size:24px;display:inline-block;\">\n\t<i class=\"Defaults-sitemap\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-9297 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"\"}'  style=\"font-weight:bold;color:#0473aa;\"><span class=\"ez-toc-section\" id=\"Analyze_all_the_elements_of_the_internet_that_are_related\"><\/span>Analyze all the elements of the internet that are related.<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-9297 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">You must look for and know all the elements of the internet that are directly related to yours, that is, those that are &#8220;just one click away&#8221;, as they are part of your ecosystem and influence the perception that users have of your company.<\/p>\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">It&#8217;s important to share contents in Social Networks in a way it reaches the most users possible and also allowing them to share the links they consider interesting in their profiles.<\/p>\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">You can also learn a lot from your competition. If you analyze the image of a company similar to yours, you will see what elements make up its digital identity and, above all, which ones achieve positive effects and which ones do not work too well. Take good note of all of them.<\/p>\r\n<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243; el_class=&#8221;columna_der&#8221;][vc_single_image image=&#8221;18452&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;imagen2&#8243;][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1552725275096{margin-top: 40px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243;]<div class=\"aio-icon-component   info_rutas style_1\"><div id=\"Info-box-wrap-8045\" class=\"aio-icon-box default-icon\" style=\"\"  ><div class=\"aio-icon-default\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon circle \"  style=\"color:#ffffff;background:#0473aa;font-size:24px;display:inline-block;\">\n\t<i class=\"Defaults-image photo picture-o\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-8045 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"\"}'  style=\"font-weight:bold;color:#0473aa;\"><span class=\"ez-toc-section\" id=\"Integrate_them_so_that_the_digital_image_of_your_company_is_coherent\"><\/span>Integrate them, so that the digital image of your company is coherent.<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-8045 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">You must ensure that all your fingerprints are aligned, that they respond to a defined strategy, that provide a coherent image of your company.<\/p>\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">To do this you will have to enhance the existing elements that already do it and modify or even eliminate all those that do not.<\/p>\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">One of the things you can and should do is reuse the content, especially the most valuable ones, of course, adapting them in each case to the occasion and the channel in which you publish them.<\/p>\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">Another key is to take care of conversations with clients, especially when they have had a negative experience. It is very important to know how to manage and overcome conflicts.<\/p>\r\n<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243;][vc_single_image image=&#8221;18200&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"Discover and analyze all the fingerprints of your company, the elements that already exist on the internet: Website, Online Store, Presence in Social Networks. Integrate them, so that the digital image of your company is coherent.","protected":false},"author":1,"featured_media":18198,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"areas":[449,452],"destacado":[],"class_list":["post-20120","reto-digital","type-reto-digital","status-publish","format-standard","has-post-thumbnail","hentry","areas-relaunch-your-business","areas-improve-your-corporative-image-improving-your-web-image"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/reto-digital\/20120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/reto-digital"}],"about":[{"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/types\/reto-digital"}],"author":[{"embeddable":true,"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/reto-digital\/20120\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/media\/18198"}],"wp:attachment":[{"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/media?parent=20120"}],"wp:term":[{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/areas?post=20120"},{"taxonomy":"destacado","embeddable":true,"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/destacado?post=20120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}