{"id":20098,"date":"2021-01-14T10:50:46","date_gmt":"2021-01-14T08:50:46","guid":{"rendered":"https:\/\/www.essenzial.com\/?post_type=reto-digital&#038;p=20098"},"modified":"2022-08-24T09:52:45","modified_gmt":"2022-08-24T07:52:45","slug":"discover-how-your-customers-look-for-you-how-they-find-you-why-they-buy-to-you","status":"publish","type":"reto-digital","link":"https:\/\/www.essenzial.com\/en\/reto-digital\/discover-how-your-customers-look-for-you-how-they-find-you-why-they-buy-to-you","title":{"rendered":"Discover how your customers look for you, how they find you, why they buy to you"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Indice<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.essenzial.com\/en\/reto-digital\/discover-how-your-customers-look-for-you-how-they-find-you-why-they-buy-to-you\/#Respond_diligently_to_all_requests_for_information\" >Respond diligently to all requests for information.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.essenzial.com\/en\/reto-digital\/discover-how-your-customers-look-for-you-how-they-find-you-why-they-buy-to-you\/#Study_your_posibilities_your_customers_your_competition_and_your_current_positioning\" >Study your posibilities: your customers, your competition and your current positioning.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.essenzial.com\/en\/reto-digital\/discover-how-your-customers-look-for-you-how-they-find-you-why-they-buy-to-you\/#Analyze_your_strengths_what_your_clients_find_in_your_portfolio\" >Analyze your strengths: what your clients find in your portfolio.<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"wpb-content-wrapper\">[vc_row gap=&#8221;35&#8243;][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243;]<div class=\"aio-icon-component   info_rutas style_1\"><div id=\"Info-box-wrap-8663\" class=\"aio-icon-box default-icon\" style=\"\"  ><div class=\"aio-icon-default\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon circle \"  style=\"color:#ffffff;background:#0473aa;font-size:24px;display:inline-block;\">\n\t<i class=\"Defaults-stethoscope\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-8663 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"\"}'  style=\"font-weight:bold;color:#0473aa;\"><span class=\"ez-toc-section\" id=\"Respond_diligently_to_all_requests_for_information\"><\/span>Respond diligently to all requests for information.<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-8663 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">You have to be able to respond to all requests for information that you receive, as they come from your target audiences. Also, you should do it in a reasonable time.<\/p>\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">For this you can have an automatic system that redirects the most important requests, for example, those referring to a new product or service that you have just launched.<\/p>\r\nIt&#8217;s also important that, in case your operative model of your organization requires it, you can allow the comunication between your clients\/users as well as the notification of each new interaction.\r\n\r\n<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243;][vc_single_image image=&#8221;18387&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1552725275096{margin-top: 40px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243; el_class=&#8221;columna_izq&#8221;]<div class=\"aio-icon-component   info_rutas style_1\"><div id=\"Info-box-wrap-8115\" class=\"aio-icon-box default-icon\" style=\"\"  ><div class=\"aio-icon-default\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon circle \"  style=\"color:#ffffff;background:#0473aa;font-size:24px;display:inline-block;\">\n\t<i class=\"Defaults-book\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-8115 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"\"}'  style=\"font-weight:bold;color:#0473aa;\"><span class=\"ez-toc-section\" id=\"Study_your_posibilities_your_customers_your_competition_and_your_current_positioning\"><\/span>Study your posibilities: your customers, your competition and your current positioning.<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-8115 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">You must study and know well the sector in which your organization is located. First of all are your users: who are they, what are their main characteristics: their needs, their priorities, their purchasing power.<\/p>\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">You must also analyze and know your competition: What are the main companies with which your brand competes? What products and services do yours compete with? Are they in the same price ranges?<\/p>\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">Finally, you should try to know how your company is perceived by the general public, what is thought of your products and services: Do you have a reputation for offering quality? Do people think your products are cheap or expensive? Do your services satisfy your customers?<\/p>\r\n<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243; el_class=&#8221;columna_der&#8221;][vc_single_image image=&#8221;18383&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;imagen2&#8243;][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; css=&#8221;.vc_custom_1552725275096{margin-top: 40px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243;]<div class=\"aio-icon-component   info_rutas style_1\"><div id=\"Info-box-wrap-1760\" class=\"aio-icon-box default-icon\" style=\"\"  ><div class=\"aio-icon-default\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon circle \"  style=\"color:#ffffff;background:#0473aa;font-size:24px;display:inline-block;\">\n\t<i class=\"Defaults-list-alt\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-1760 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"\"}'  style=\"font-weight:bold;color:#0473aa;\"><span class=\"ez-toc-section\" id=\"Analyze_your_strengths_what_your_clients_find_in_your_portfolio\"><\/span>Analyze your strengths: what your clients find in your portfolio.<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-1760 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">You must research and find out what your customers value the most about your products and services.<\/p>\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">Some of the basic questions are: Is it the degree of satisfaction they get? Is it value for money? Is it the customer support that goes with them?<\/p>\r\n<p class=\"texto_ruta\" style=\"text-align: left;\">But it can also be interesting to ask yourself: Is your design innovative? Is it the technology that they have incorporated? Or the environmental friendliness of the production process?<\/p>\r\n<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243;][vc_single_image image=&#8221;18385&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"Respond diligently to all requests for information. Study your market: your customers, your competition and your current positioning. Analyze your strengths: what your clients find in your portfolio.","protected":false},"author":1,"featured_media":18383,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"areas":[449,450],"destacado":[],"class_list":["post-20098","reto-digital","type-reto-digital","status-publish","format-standard","has-post-thumbnail","hentry","areas-relaunch-your-business","areas-get-to-know"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/reto-digital\/20098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/reto-digital"}],"about":[{"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/types\/reto-digital"}],"author":[{"embeddable":true,"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/reto-digital\/20098\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/media\/18383"}],"wp:attachment":[{"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/media?parent=20098"}],"wp:term":[{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/areas?post=20098"},{"taxonomy":"destacado","embeddable":true,"href":"https:\/\/www.essenzial.com\/en\/wp-json\/wp\/v2\/destacado?post=20098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}