{"id":16091,"date":"2016-06-23T17:08:48","date_gmt":"2016-06-23T15:08:48","guid":{"rendered":"https:\/\/www.essenzial.com?p=16091"},"modified":"2025-04-22T17:37:11","modified_gmt":"2025-04-22T15:37:11","slug":"the-internet-reached-companies-2","status":"publish","type":"post","link":"https:\/\/www.essenzial.com\/en\/the-internet-reached-companies-2","title":{"rendered":"Has the Internet reached companies? – 2"},"content":{"rendered":"
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A few days ago we referred to the main conclusions of a recent report by eBay on the “Situation of Spanish SMEs that sell online in 2015” in which the managers of 1,235 small and medium-sized Spanish companies (SMEs) participated.<\/p>\r\n

We have already shared our thoughts on the evolution and main indicators of the aforementioned report, such as that only two out of ten Spanish SMEs sell their products through the Internet, despite the fact that the vast majority of respondents (89.8%) consider it fundamental for their company to make the leap to the online world in the next 12 months or sooner.<\/p>\r\n

We now wanted to emphasize the main obstacles that our SMEs find when closing that digital divide, seeing as they are convinced of the need to do so.<\/p>\r\n

The main conclusion of the study is clear, and it is the lack of preparation<\/strong> that our SMEs perceive in themselves, and that translates more specifically into logistical problems<\/strong>\u00a0and delivery of the product (19.5%), followed by the need for investment<\/strong> to adapt to the online world (14.5%), and finally the difficulty in a consistent customer service\u00a0<\/strong>process\u00a0\u00a0(13.8% of respondents).<\/p>\r\n

While it is difficult to generalize about the first and third of the conclusions, We will comment on the second of them: the need for investment<\/strong> to adapt to the digital world, especially in necessary technological infrastructure.<\/p>\r\n

In this sense, it is important to highlight that ” Cloud Computing<\/a> ” (effectively, the cloud) can be the answer to that challenge, considering that deploying a technological platform (hardware and software) in the cloud:<\/p>\r\n\r\n