{"id":15968,"date":"2013-01-13T13:52:05","date_gmt":"2013-01-13T12:52:05","guid":{"rendered":"https:\/\/www.essenzial.com?post_type=clientes&p=15968"},"modified":"2025-01-11T08:32:42","modified_gmt":"2025-01-11T07:32:42","slug":"pelayo","status":"publish","type":"cliente","link":"https:\/\/www.essenzial.com\/en\/client\/pelayo","title":{"rendered":"PELAYO"},"content":{"rendered":"
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Con motivo de la Eurocopa de Francia 2016, ofrecimos a Pelayo la posibilidad de presentar diferentes actividades del Patrocinio de PELAYO CON LA ROJA, renovando su compromiso continuo con la Selecci\u00f3n Espa\u00f1ola y sus clientes. Para ello contamos con la colaboraci\u00f3n de DEREPENTEMADRID, aportando el dise\u00f1o y creatividad del microsite.<\/p>\r\n<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row animation_type=”h” horizontal_animation=”left-animation” vertical_animation=”top-animation” disable_on_mobile=”disable_on_mobile_value”][vc_column width=”1\/3″]

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Reto<\/h3><\/div>
El reto era tan (aparentemente) simple como motivador: construir, en muy pocos d\u00edas, una plataforma que soportara el patrocinio de PELAYO a la selecci\u00f3n absoluta espa\u00f1ola de f\u00fatbol con motivo de su participaci\u00f3n en la Eurocopa de 2016.<\/div> <\/div> <\/div> [\/vc_column][vc_column width=”1\/3″]
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Soluci\u00f3n<\/h3><\/div>
Portal de patrocinio, espec\u00edficamente dise\u00f1ado para la Eurocopa 2016, que adem\u00e1s de incluir los contenidos habituales (calendario, noticias, etc.), inclu\u00eda tambi\u00e9n un novedoso panel desde el que seguir, en tiempo real, la actividad en las redes sociales alrededor de la selecci\u00f3n.<\/div> <\/div> <\/div> [\/vc_column][vc_column width=”1\/3″]
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Resultado<\/h3><\/div>
Esta iniciativa, bautizada con el nombre de \u201cPelayo con la Roja\u201d, fue lanzada en el mes de Junio para la Eurocopa 2016, y fue capaz de soportar el tremendo volumen de tr\u00e1fico que todo lo relacionado con \u201cLa Roja\u201d provoca.<\/div> <\/div> <\/div> [\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row bg_type=”bg_color” bg_override=”full” css=”.vc_custom_1609778845198{margin-bottom: 0px !important;padding-top: 25px !important;padding-bottom: 25px !important;background-color: #f3f5f6 !important;}” animation_type=”h” horizontal_animation=”left-animation” vertical_animation=”top-animation” disable_on_mobile=”disable_on_mobile_value” bg_color_value=”#f3f5f6″][vc_column width=”1\/2″][vc_single_image image=”15814″ img_size=”full” css=”.vc_custom_1504470893502{padding-top: 15px !important;}”][\/vc_column][vc_column width=”1\/2″]
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SERVICIOS UTILIZADOS POR SEGUROS PELAYO<\/h2><\/div>
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ESSENZIAL DIGITAL PLATFORM<\/h5>\r\nSEGUROS PELAYO utiliz\u00f3 nuestra plataforma para soportar digitalmente su patrocinio a la selecci\u00f3n espa\u00f1ola de f\u00fatbol (\u201cla roja\u201d), incluyendo un novedoso panel desde el que seguir, en tiempo real, la actividad en las redes sociales alrededor de la selecci\u00f3n. La gesti\u00f3n de contenidos implementada fue dise\u00f1ada para que el v\u00eddeo fuese uno de los componentes principales en la difusi\u00f3n de los mensajes.<\/div><\/div>[\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” bg_type=”bg_color” bg_override=”full” css=”.vc_custom_1609778851806{margin-bottom: 0px !important;padding-top: 25px !important;padding-bottom: 25px !important;}” animation_type=”h” horizontal_animation=”left-animation” vertical_animation=”top-animation” disable_on_mobile=”disable_on_mobile_value” bg_color_value=”#ffffff”][vc_column width=”1\/2″]
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EL PATROCINIO DE SEGUROS PELAYO<\/h2><\/div>
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ESSENZIAL DIGITAL PLATFORM<\/h5>\r\nPelayo, especialista en seguros de coche, casa, vida y salud, escogi\u00f3 el patrocinio como veh\u00edculo de comunicaci\u00f3n para promocionar los valores de su marca \u2014cercan\u00eda, compromiso y credibilidad\u2014 y conseguir que esta se convirtiera en una ense\u00f1a no solo conocida sino tambi\u00e9n reconocida.<\/div><\/div>[\/vc_column][vc_column width=”1\/2″][vc_single_image image=”15815″ img_size=”full” css=”.vc_custom_1504470922686{padding-top: 15px !important;}”][\/vc_column][\/vc_row][vc_row bg_type=”bg_color” bg_override=”full” css=”.vc_custom_1609778858413{margin-bottom: 0px !important;padding-top: 25px !important;padding-bottom: 25px !important;background-color: #f3f5f6 !important;}” animation_type=”h” horizontal_animation=”left-animation” vertical_animation=”top-animation” disable_on_mobile=”disable_on_mobile_value” bg_color_value=”#f3f5f6″][vc_column width=”1\/2″][vc_single_image image=”15813″ img_size=”full” css=”.vc_custom_1504470948481{padding-top: 15px !important;}”][\/vc_column][vc_column width=”1\/2″]
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\u00bfPOR QU\u00c9 ESSENZIAL?<\/h2><\/div>
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ESSENZIAL DIGITAL PLATFORM<\/h5>\r\nPor la flexibilidad y compromiso demostrados construir e implantar, en muy pocos d\u00edas, una soluci\u00f3n robusta y fiable para lo que PELAYO pretend\u00eda, dise\u00f1ada por DEREPENTEMADRID.<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_placement=”middle” bg_type=”bg_color” bg_override=”full” css=”.vc_custom_1609778864897{margin-bottom: 0px !important;padding-top: 25px !important;padding-bottom: 25px !important;}” animation_type=”h” horizontal_animation=”left-animation” vertical_animation=”top-animation” disable_on_mobile=”disable_on_mobile_value” bg_color_value=”#ffffff”][vc_column width=”1\/2″]
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SEGUROS PELAYO EN ESSENZIAL CLOUD<\/h2><\/div>
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ESSENZIAL DIGITAL PLATFORM<\/h5>\r\nConozca m\u00e1s sobre el patrocinio de PELAYO a la selecci\u00f3n espa\u00f1ola de f\u00fatbol durante la Eurocopa 2016 visitando este portal.<\/div><\/div>[\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1496492442891{background-image: url(https:\/\/www.essenzial.com\/wp-content\/uploads\/Clientes-en-Essenzial-Cloud.jpg?id=13643) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”15703″ img_size=”300×139″ alignment=”center” css=”” el_class=”mobx”][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"SEGUROS PELAYO used our platform to digitally support its sponsorship to the Spanish soccer team (“la roja”), including a new panel from which to follow, in real time","protected":false},"author":1,"featured_media":19782,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"sectores":[156],"destacado":[],"class_list":["post-15968","cliente","type-cliente","status-publish","format-standard","has-post-thumbnail","hentry","sectores-sponsorship"],"yoast_head":"\nPELAYO - 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