These organizations already trust Essenzial
- Organize campaigns and online ad groups in a simple way.
- Define campaigns with focus on geographic targeting.
- Create several ad groups per campaign. The more relevant they are, the better CTR they will have, and the higher quality score they will be assigned, appearing in the first positions of results at a lower CPC cost.
- Use the keyword planner, based on the number of searches, bid bids and the level of competition.
- Define the bidding strategy and establish the daily budget.
- Take advantage of ad scheduling to improve your position in time slots of interest to the business, reducing costs with low conversions, controlling the percentage and maximum CPC to pay per day/hour.
- Compare keywords with Google Trends to know your search traffic.
- Add negative keywords and configure match types to generate a higher number of ad impressions.
CTR: number of clicks a link gets in relation to its number of impressions.
CPC: cost per click.
- Eliminate or stop the keywords with the lowest CTRs so that it does not affect our quality score.
- Set up several ads for each ad group, using equal ad rotation to see which ad group delivers the best results and make the appropriate decisions.
- Write creative copy for ads to increase conversion, and use extensions to enrich them: location, site links or specific landing pages, phone, reviews and featured text.
- Link Google Adwords with Google Analytics, to track and improve conversions.
- Create landing pages related to the ad, with good loading time and responsive design.
- Set up Remarketing lists, to reach users from previous visits, presenting them with relevant ads when they are browsing other websites or performing similar searches.
- Optimize ad placement, conversion lift, and CPC bidding to improve CTRs.
CTR: number of clicks a link gets in relation to its number of impressions.
CPC: cost per click.
- Define and launch pay-per-click campaigns on Linkedin Ads.
- In addition to communicating online with users, as a real communication channel, you can promote your products and services, sharing your main references and use cases.
- Share customer testimonials. Make videos of your production process.
- Create webinars to present a demo and explain its advantages and benefits.
- Share training pills and snippets from your newsletters.
- Create your organization’s Social Media pages, and link them to your site.
- Integration with your business blog or newsroom. The valuable information you generate through articles on different topics or news will be the best way to attract traffic to your website.
- Locating Influencers, identifying the ability to mobilize opinions and/or create them by talking about a topic.
- Identification of the potential audience of an influencer.
- Study of the Influencer’s level of involvement (product or service launch, brand, promotion of actions, events, crisis management).
- Planning of Community Manager (CM) activities. Management of the associated budget.
- Management and publication of the Blog / Press Room. Copywriting.
- Social Media – Twitter, Facebook, LinkedIn, Youtube and Instagram for companies: strategies, management tools, monitoring and measurement.
- CM intervention in an updated SEO.
- Intervention of the CM in the measurement of results and web analytics with Google Analytics.
- CM intervention in SEM campaigns (Google Adwords, display, remarketing, Facebook & Twitter Ads).
- CM intervention in eMail Marketing, automation strategies and online reputation management.
- Scorecard for the CM: KPI’s and Reports.
- Study the characteristics of your products and services, and their seasonality.
- Analyze the audience you want to attract and the most frequent audience that visits your website.
- Make different profiles of the customers of your business in the offline world, to make typologies of online target audience.
- Review the main Influencers of your potential customers, and study the impact they have on them.
- Decide the budget for online communication and gather the necessary technical means.
- Identify the demographic and geographic characteristics of the different target groups for your business (race, gender, age, education, family situation, income, health, mobility, means of transportation, distance, time, etc.).
- Analyze by groups the most frequent needs or problems, if they have access to the Internet and what is their technological experience, use of social networks or online press.
- Keyword research for the different target groups.
- Create eMailing campaigns, identifying appropriate titles and content.
- Creation of impactful email templates, with care in the use of images, including social buttons, and company data in the footer.
- Inclusion of unsubscribe link and compliance with the new RGPD regulations.
- Planning waves of the eMailing campaign.
- Establish initial conversion measurement links for landing page opening.
- Measurement of results (mails sent, opened, answered).
- Define the digital informative publication to be distributed, and the contingency communication plan in case of volatility in Social Networks.
- Define the periodic campaign for its launch (daily, weekly, monthly, bimonthly or quarterly).
- Plan the articles of interest, about the brand / environment, to be included, that can really influence the purchasing decisions of our target audience.
- Define lists of subscribers who have shown interest in the brand and/or have requested to receive information by email.
- Optimize newsletters for promotions, appropriately segmenting and personalizing the message. Make the Newsletter responsive design.
- Measuring results / conversion, distinguishing new deal capture and customer loyalty. Measuring induced traffic to your website.
- Identify the pills that are offered in the sector where you operate.
- Find what you can bring new to what is already there.
- Describe in a simple, clear and easy to share way.
- Organize by steps or stages correctly.
- Give solutions at each step.
- Open each step of the pill with a hook that captures the potential customer’s attention.
- Definition of small video clips or eBooks in which services and products of the organization are introduced, from the point of view of the benefit for the potential customer.
- Establish the pills as promotional objects, or as elements of digital content sales, such as courses.
- Determine the purpose and value of each step or chapter at the beginning of the pill.
- Establish clear, brief, and valuable titles for each topic.
