Locate your business on the Internet, on Social Networks and in Mobile Applications. Evaluate and improve the results obtained.

Lessons

1

Internet is now for everyone

Although 90% of Spaniards declare themselves connected in some way to the network, it represents a real business opportunity. Only two out of every ten Spanish SME´s sell their products over the internet. Your business must be at all levels, where customers already are. Begin by conducting a Diagnosis and Review of your current situation.

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2

Place your business on the internet, on social networks, in mobile applications (Apps)

Build (or improve) your business website, adapting it to the latest trends and getting it to appear in a relevant position. Add an online store. Include a section for your customers to add comments. Join Social Networks. Join the most relevant forums in your sector. Make your business available from any device.

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3

Measure the results of your shots. Use them to improve your aim

Analyze who your new clients are (Early Adopters). Find out why they buy from you and not from your competition. Refocus your strategy with the data obtained.

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