Set your communication priorities for the near future.

You must evaluate if you want to reach new clients or strengthen your position with your current ones.

In the same way, you must decide whether to use your efforts to promote new products and services or try to make your best-known ones go even further.

For this you can and should use the information obtained by analyzing your action area, your target audiences and the strengths of your products and services.

fijar prioridades de comunicacion

Build a portal for your organization, it will be your business card.

A portal is today a fundamental element of communication, it is our face, the appearance of our organization, the first thing many of our users see about us.

In it we give all the necessary information about who we are, our products, our users, our way of working.

We can also give information about what our concerns are, our goals, our plans with blogs or newsletters focused to our educative or corporative content.

Finally, the type of design we choose, more static or more dynamic, with more or less images, with more or less text, in short, all the more formal aspects also provide a lot of information about us.

web tarjeta presentacion

Define the most important marketing actions to start with.

You can start with a Google Ads campaign, which is usually focused on a very specific objective and has a fairly high efficiency, since it gets many potential customers to know you in a rather short time. The only downside is that the price is also high.

In any case, it is necessary to undertake other actions, such as an email marketing campaign or promotion on Social Networks. We can also go to more traditional marketing, such as participation in events in our sector.

One of the best options to achieve good results in the medium and long term, it is best to work on the contents of your website, making them attractive for your potential clients and, above all, for Internet search engines. These are SEO (Search Engine Optimization) positioning.

definir acciones de marketing

Discover what Essenzial can do for you

  • Have you identified your main Marketing, Sales and Customer Service processes?
  • Would you like to know how you can start the Digital Transformation of your Organization?
  • Do you want us to help you perform a totally free Digital Diagnostic?

Let’s talk!

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28223 Pozuelo de Alarcón - Madrid

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