Although 90% of Spaniards declare themselves connected in some way to the network, it represents a real business opportunity.
According to statistics, more than 90% of Spaniards are now connected to the Internet through one device or another, the mobile phone being the one that has experienced the fastest growth in recent years.
This is an unprecedented business opportunity, since it turns out that, thanks to the Internet, today we can have as a client any Spaniard located anywhere in Spain, no matter how remote. The size of our market has multiplied.
Not only that, the market has also become globalized, we can easily reach any client located outside of Spain, Europe, for example, or South America, it is now within our reach.
Finally, distribution networks reach everywhere today and we can send our products and services anywhere in the world, and do so in a more than reasonable time.
Only two out of every ten Spanish SME´s sell their products over the internet.
This great business opportunity that the Internet represents is not being taken advantage of by SMEs. While Amazon and other large distributors already manage the Spanish market globally, reaching all towns, eight out of ten SMEs continue to sell most of their products and services in their immediate environment.
In some cases, it is the lack of confidence in their own abilities that makes SMEs stay in their immediate environment. Other times they are held back by the fear of the risk that an expansion outside of the known terrain may pose.
But in many other cases, the issue is simply the lack of knowledge of the possibilities offered by the Internet and new technologies, possibilities that are available to all small and medium-sized companies.
Your business must be at all levels, where customers already are.
Your company must appear on the Internet; it must be known by as many people as possible. Your products and services should be available to anyone who may be interested in them.
The basic level of Internet access consists of having a web page, where information about the company and its products is displayed.
But the possibilities are many more: Thanks to the Internet you can set up your business online, available even on mobile phones. You can also multiply your marketing possibilities, participating in the most relevant Social Networks and Virtual Forums in your business sector.
Begin by conducting a Diagnosis and Review of your current situation.
The first step is to get to know your company better: The current situation, the capacities that are available and, above all, the possibilities of expansion that these capacities represent.
Based on the information obtained and taking into account the Business Plan, the route can be traced and the necessary steps to be defined to locate the company on the Internet, to publicize the portfolio of products and services.