In the short term, you can run search ad campaigns to make yourself known.
Google has several paid services (SEM Search Engine Marketing) that you can use to promote your brand on the internet. Important: for these services to be effective, it is necessary to know how to choose well which are the most appropriate keywords in each case. If you do it well, you will gain visibility and visits for your website
In addition to keywords, it is necessary to take special care of the “landing” page (Landing page), which is the page that visitors come to from one of your advertising campaigns or from one of your ads.
Most of Google’s services are on the Google Ads platform (Formerly known as AdWords), which includes the following options:
- Search Ads
- Display Ads.
- Video ads on YouTube
- Interested ads in your mobile App.
We can also improve our positioning in the short term without having to pay.
Although the results are neither that good nor that immediate, there are quite a few things we can do to increase the visibility of our website. Some of the recommendations are for example the following:
The title of your page is very important, as well as the description of your company. They should be short but very descriptive, so that they facilitate the search tasks, both for Google robots and users.
Verify your company information on Google Maps, this way you will appear in geographic searches, which are especially interesting in the case of customers who prefer proximity.
Publish content dynamically, updating and making changes as often as possible, this is what Google loves.
In the medium and long term, you can introduce a basic SEO (Search Engine Optimization) configuration on your website to improve your position in the searches of potential clients.
SEO (Search Engine Optimization) techniques are very useful to improve your positioning on the internet in the medium and long term, so that search engines like Google value your website and make it appear among the first search results.
The most common is to work with someone who is an SEO expert to improve the structure of your website, but some of the following tips may be useful:
- The title should be short, clear and direct, it should include the name of the brand and, if possible, a brief description of your company.
- The lines below the title (known as meta description) are very important so that customers clearly perceive our company and our activity. That is why they must show that information in a concise and direct way: who we are and what we do.
- Key images must be optimized, to gain space in search engines and to appear in the top positions of increasingly frequent image searches.