Make your sales representatives have all the information on the characteristics and availability of the products, so they can answer any questions. That they also have the information of the clients and accounts associated with the opportunity. Always have the interests of the client, their history of opportunities, products acquired, etc. at the reach of the salesperson.
To integrate eCommerce with the rest of the business, an internal reorganization must be carried out in the company. It is not good to create a specific division, isolated from the rest and with its own personnel and resources.
Synchronize the inventory of your online store and your physical store. Connect the information of your clients online and offline to get a single vision. Remember that the customer not only buys, they also get informed and give their opinion on your website.
Publish a comprehensive catalog that is truly practical for users, making searches and comparisons easy. Include your users' comment´s, especially positive ones. It facilitates the registration of members, the creation of profiles, accounts and groups. Manage the complete sales cycle: Prices, orders, offers and discounts, payments and invoices.
In the short term, you can run search ad campaigns to make yourself known. In the medium and long term, you can introduce a basic SEO (Search Engine Optimization) configuration on your website to improve your position in the searches of potential clients.
Review and redefine your digital strategy, your goals. Increase the frequency of your publications. Create links between your website and the most important sites in your sector. Publish useful information: Create a Knowledge Base with the most demanded questions (FAQs).
Discover and analyze all the fingerprints of your company, the elements that already exist on the internet: Website, Online Store, Presence in Social Networks. Integrate them, so that the digital image of your company is coherent.
Get useful information for your next marketing campaigns. The qualification of the leads allows us to better know what our clients want. You need to sharpen your aim in your future advertising campaigns.
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