INSURANCE PELAYO

PELAYO utiliza Essenzial

“On the occasion of the European Championship in France 2016, we offered Pelayo the opportunity to present the different activities of the PELAYO CON LA ROJA Sponsorship, renewing its continuous commitment to the Spanish National Team and its clients. At this incredible time, we had the collaboration of ESSENZIAL, providing design and creativity from DEREPENTEMADRID, and thus creating the perfect Symbiosis. “

  • ACO Valdespino
  • Partner director
  • Derepente Madrid

Challenge

The challenge was as (apparently) simple as it was motivating: to build, in a few days, a platform that would support the PELAYO’s sponsorship of the Spanish national soccer team during their participation in the 2016 Eurocup.

Solution

Sponsorship portal, specifically designed for Euro 2016, which in addition to including the usual content (calendar, news, etc.), also included a novel panel from which to follow, in real time, the activity in social networks around the selection.

Result

This initiative, baptized with the name of “Pelayo with the Red”, was launched in the month of June for Euro 2016, and was able to withstand the tremendous volume of traffic that everything related to “The Red” causes.

SERVICES USED BY INSURANCE PELAYO

ESSENZIAL SALES PLATFORM
SEGUROS PELAYO uses our platform to digitally support its sponsorship to the Spanish soccer team (“la roja”), including a new panel from which to follow, in real time, the activity in the social networks around the national team. The content management implemented was designed so that video was one of the main components in the dissemination of messages.

THE PELAYO INSURANCE SPONSORSHIP

ESSENZIAL SALES PLATFORM
Pelayo, a specialist in car, home, life and health insurance, chose sponsorship as the vehicle of communication to promote the values ​​of it’s brand -commitment and credibility- and to make it become not only a known brand but also recognized one.

WHY ESSENZIAL?

ESSENZIAL SALES PLATFORM
For the flexibility and commitment shown to design, build and implement, in a few days, a robust and reliable solution for what PELAYO intended. Because ESSENZIAL is one of the main partners with which DEREPENTEMADRID collaborates.

INSURANCE PELAYO IN ESSENZIAL CLOUD

ESSENZIAL SALES PLATFORM
Learn more about PELAYO’s sponsorship of the Spanish national football team during Euro 2016 by visiting this portal.
PELAYO utiliza Essenzial